营销管理系统_营销云营销管理系统

Marketing Cloud

Integrated Marketing Engine Based on CRM Customer Data

Shift from 'broad net' marketing to 'precision', every marketing action targets high-value customers, every cent invested is traceable and optimizable.

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AI+营销云

Trusted by Numerous Teams

Based on CRM data, leveraging the marketing technology platform to break through: Build a new ecosystem for enterprise customer operation

Relying on full customer lifecycle data, integrating core capabilities such as omni-channel reach, achieving precise conversion and retention闭环, reducing costs, improving efficiency, and increasing LTV.

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Data Foundation

CRM-based lifecycle data (consumption/behavior/tag portraits)

Core Capabilities

Final Value

Deconstruct the entire marketing process, accurately solve core enterprise pain points

Solve the pain point: 'Don't know who the customer is, what the demand is', avoid 'blind investment'

Customer Tagging System: Mark 'demographic + behavioral + preference' tags

Profile Analysis: Visually display customer segmentation (e.g., high-value loyal customers, churn-risk customers)

Data Synchronization: Real-time integration with the CRM customer database to ensure profiles are 'fresh'

Solve the pain point: 'Channels are scattered, customer reach is fragmented'

Channel Integration: Covers mainstream channels such as SMS, email, Enterprise WeChat, APP push, social media, etc.

Unified scheduling: A single marketing campaign can achieve cross-channel collaboration (e.g., "SMS reach → WeChat Work reception → APP push conversion")

Compliance Guarantee: Built-in SMS/email compliance templates to avoid marketing violations

Solve the pain point: 'Manual operation efficiency is low, processes are not standardized'

Visual Process Building: Drag-and-drop configuration of automation scenarios (e.g., 'New customer registration → Automatically send welcome SMS → Push coupon if no order in 3 days')

Triggered Marketing: Real-time response based on customer behavior

Batch Operations: Supports batch execution and monitoring of multiple groups and multiple strategies

Solve the pain point: 'Don't know which investment is effective, ROI is unclear'

Full-Chain Attribution: Track the customer's entire path from 'reach (e.g., SMS) → click → add to cart → deal', clarifying the contribution of each channel.

Multi-dimensional Analysis: Supports breaking down effects by 'group, channel, activity, time period'

Automatic ROI Calculation: Correlates marketing investment (e.g., SMS cost) with deal amount, generates ROI reports.

One Platform, One Subscription, Fully Integrated

One Super Platform Replaces Multiple Dispersed Tools