What to Do When a Customer Ghosts You After Showing Interest

One of the most frustrating moments in sales is when a customer seems excited about your product, promises to get back soon — then disappears. No replies, no feedback, no closure. It’s tempting to take it personally or write them off. But wait — there’s still a way forward.

First, accept that ghosting is part of business. People get busy, priorities shift, or they may be talking to competitors. The key is not to chase, but to nurture. A CRM like WuKong helps track these leads and schedule follow-ups that are timely and gentle. Instead of bombarding them with “Are you still interested?”, try sending value — such as a helpful guide, a testimonial, or an update that solves their pain point.

It’s also wise to analyze why they ghosted. Was the offer unclear? Was the timing bad? Using CRM data, you can refine your approach for similar prospects in the future.

Ghosting doesn’t always mean rejection. Sometimes, a well-timed, well-crafted follow-up can rekindle interest. Stay professional, use your CRM wisely, and turn silence into second chances.